Loohoo Luxe products are developed and hand-crafted by Cynthia Ryan. She began looking for natural alternatives after an illness made her sensitive to commercially available products, but found limited availability and what products she could find were prohibitively expensive. She decided to start dabbling with recipes at home. At the time, she was developing products only for her own use, but soon friends and family were requesting extras for their own use. Word spread, and soon Cynthia was taking orders and making her products in bulk. Her goal is to make natural, safe products widely available and affordable for everyone.